What is “Smart Fast Communications”?

iFluence believes that strategy and tactics must be closely integrated for speed, effectiveness and flexibility. To achieve this, iFluence has developed a process of Action-Based Communications, which we call the “ABCs of Strategic Communications.” Action-Biased Communications are designed to develop a pr/marketing strategy that can be implemented quickly, and cost-effectively to increase visibility that results in an expanding membership and funding opportunities.

In close cooperation with clients, iFluence designs strategic marketing/pr programs from the ground up, then translates it into a set of effective tactics to achieve specific communications goals. Our clients benefit from the “ABCs of Strategic Positioning” in a number of ways:

Analyze:

Clients generally do not have the luxury of spending excessive time and money to analyze the situation and then pass off the resulting strategy to a tactical team. iFluence can quickly translate your non-profit’s social value into practice, which reduces time-to-market for the communications message.

Focus:

Team members are charged with creating a cohesive strategic direction to account executives responsible for executing media relations, share the same understanding of goals and tactics, keeping the entire team focused and integrated for maximum results.

Flexibility:

iFluence understands that no strategy is etched in stone; any major initiative is a dynamic work-in-progress, shaped by the ever-changing realities of the marketplace. By effectively integrating strategy and tactics, we ensure that as a strategy matures and evolves, tactics do as well.