iFluence`s Rapid Publicity Management (RPM) process provides an essential resource that is critical to a successful public relations program. RPM calls upon the full breadth of iFluence resources regardless of day-to-day account responsibility to quickly and effectively implement the communications and development strategy. The RPM process is driven by a core of executives who are tasked with supporting iFluence clients across the board, and who have the authority to draw on the talent of any professional within iFluence to execute the program.