Client Relationship

RPM:

iFluence`s Rapid Publicity Management (RPM) process provides an essential resource that is critical to a successful public relations program. RPM calls upon the full breadth of iFluence resources regardless of day-to-day account responsibility to quickly and effectively implement the communications and development strategy. The RPM process is driven by a core of executives who are tasked with supporting iFluence clients across the board, and who have the authority to draw on the talent of any professional within iFluence to execute the program.

Multi-Tiered Digital/Media Relations Capabilities:

iFluence offers expertise in the consumer, business, general interest and electronic media.

Enhanced Marketing Communications:

iFluence recognizes that an effective communications program extends beyond media relations. Accordingly, from the very start of a iFluence-client relationship, we leverage the capabilities of iFluence`s Creative Partnership Team (CPT). This unique team works with you to develop media/customer events (e.g., roundtable, press conferences), collateral materials, video news releases, customer hosting and other direct outreach activities.

Style and Culture:

iFluence is known not only for its strategic acumen but for its highly aggressive, proactive media relations style.

Business Model

iFluence`s cost-effective business model gives clients maximum bang for the buck. The three pillars of this business model include:

Budgeting:

We bill at a very low hourly rate of $100/hour – FARbelow the norm.

No Fee Stratification:

This gives clients free access to iFluence`s senior management without paying a premium-e.g., the fee for iFluence`s Chief Strategist is the same as an Account Executive.

Careful Cost Management:

iFluence does not mark-up publicity-related expenses. Instead, we directly forward out-of- pocket costs, without an agency surcharge; close monitoring and approval of costs; clear itemization and documentation of expenditures on a monthly basis.

Social Media:

iFluence is in sync and on the cutting of of what it takes to make it in the social landscape. From Facebook to Twitter, it is all about listening to the customer then delivering value. Social media has flipped the PR world on it’s head and changed it from public relations to “people relations.” Learn how to utilize them all:

SEO

The Pandoras box of the Internet. If you don’t come up in a Google search, then you don’t exist. There is so much untapped potential in organic search waiting to drive traffic to your site if you use the right words.