Only Work For Smart & Demanding Clients!

Over an over again I’ve heard my agency friends tell me about the unrealistic demands of their unreasonable clients. They want more press than they deserve and are not even willing to pay what they should to achieve what we can give them. It creates a client/agency stress level that dramatically increases over time and unfortunately reaches the breaking point after only 12 months (and lots of investment) where the client feels the need to fire the agency – but they usually hold on for another (wasted) 90 days trying to fix the relationship that was terribly broken from the start. This, “I can never make/keep the client truly happy” syndrome has led to the expectation among many agency that they need to bill the client as much as possible during this short engagement.

To (Consistently) Win For a Client Requires Following a Precision Process

After thirty years launching nearly 1000 products and working with hundreds of the brightest and best companies, the strategy of extraordinary media placement success has always been based on following a process that keeps pushing the envelop on the creation of quality ideas that generate great and consistent media placement. The iFluence process of achieving this success has worked for the most demanding clients. Most importantly, it creates happy agency staff and a strong collaborative client relationship.

To (Consistently) Need To Understand Behaviors

The 4 phases of this process seems quite practical - Research Phase, Media Development Phase, Execution Phase and Analysis Phase. It really about “the collaborative glue” that makes all these phases work over time like a well greased machine. When you follow our RPM ( Rapid Publicity Marketing ) process it’s almost impossible to fail. It’s what kept a relationship fresh, exciting and productive with the two largest consumer electronics and computer companies on the planet for more than a decade.